If your Meta campaigns feel more expensive lately, you’re not imagining it. Across the board, brands are seeing the costs associated with getting in front of their audiences creep up, sometimes gradually, sometimes all at once and for many, it’s happening without any major changes to budget or strategy. The instinct is usually to panic,Continue reading “Why Facebook Ads Are Getting More Expensive – and what to do about it.”
Tag Archives: SEO
Google Search Trends 2020
Happy New Year! Whilst 2020 is finally over, we’re taking the time to look back at Google Search Trends for 2020 to see how changes relating to COVID-19 affected top search results and if any searches can be expected to continue in the next 12 months. 2020 saw some very significant events, outside of theContinue reading “Google Search Trends 2020”
Google December 2020 Core Update.
On Thursday of last week, Google announced on Twitter that the platform would be releasing a broad core algorithm update named the ‘December 2020 Core Update’. Google usually releases a few algorithm updates over the year that can shake up the search engine results pages and can see websites rise or fall on the rankings.Continue reading “Google December 2020 Core Update.”
Hannah Lymn: Paid Social Specialist 