Tag Archives: digital marketing

Why Facebook Ads Are Getting More Expensive – and what to do about it.

If your Meta campaigns feel more expensive lately, you’re not imagining it. Across the board, brands are seeing the costs associated with getting in front of their audiences creep up, sometimes gradually, sometimes all at once and for many, it’s happening without any major changes to budget or strategy. The instinct is usually to panic,Continue reading “Why Facebook Ads Are Getting More Expensive – and what to do about it.”

What Apple’s new iOS14 update and privacy policy means for Facebook advertising

In the past few years, if you wanted to target someone with a niche interest, you didn’t just do it based off what pages they like or engaged with, Facebook also used data collected by the Pixel or SDK to track websites and apps used outside of the social media platform. With Facebook tracking usersContinue reading “What Apple’s new iOS14 update and privacy policy means for Facebook advertising”

Google Search Trends 2020

Happy New Year! Whilst 2020 is finally over, we’re taking the time to look back at Google Search Trends for 2020 to see how changes relating to COVID-19 affected top search results and if any searches can be expected to continue in the next 12 months. 2020 saw some very significant events, outside of theContinue reading “Google Search Trends 2020”

Google December 2020 Core Update.

On Thursday of last week, Google announced on Twitter that the platform would be releasing a broad core algorithm update named the ‘December 2020 Core Update’. Google usually releases a few algorithm updates over the year that can shake up the search engine results pages and can see websites rise or fall on the rankings.Continue reading “Google December 2020 Core Update.”

Social Media Content Fatigue

Like many things this year, Black Friday has been a little bit different and companies have taken a more digital approach to how they have shared their offers, with much of the UK either under lockdown or slightly reduced measures. It has been near-impossible to move through social media channels without seeing quite a lotContinue reading “Social Media Content Fatigue”

One Year of #AgencyLife

According to LinkedIn (and my annual appraisal), this month I’m celebrating one year of #AgencyLife! Go me! I started my role as an Account Manager at my digital marketing agency on 23rd September 2019 in the Corporate and Lifestyle section, which meant that unlike some of my colleagues, I would have a wide range ofContinue reading “One Year of #AgencyLife”