If your Meta campaigns feel more expensive lately, you’re not imagining it. Across the board, brands are seeing the costs associated with getting in front of their audiences creep up, sometimes gradually, sometimes all at once and for many, it’s happening without any major changes to budget or strategy. The instinct is usually to panic,Continue reading “Why Facebook Ads Are Getting More Expensive – and what to do about it.”
Tag Archives: marketing
Social Media Content Fatigue
Like many things this year, Black Friday has been a little bit different and companies have taken a more digital approach to how they have shared their offers, with much of the UK either under lockdown or slightly reduced measures. It has been near-impossible to move through social media channels without seeing quite a lotContinue reading “Social Media Content Fatigue”
Navigating A New Insta-Update
The new Instagram update which includes Reel and Shop tabs on the homepage, seems to have the world divided. If Twitter is anything to go off, social media users are not enjoying Instagram’s latest update, they’re saying it’s harder to navigate and would much prefer Instagram to concentrate efforts on the ever-controversial timeline algorithm. ThisContinue reading “Navigating A New Insta-Update”
One Year of #AgencyLife
According to LinkedIn (and my annual appraisal), this month I’m celebrating one year of #AgencyLife! Go me! I started my role as an Account Manager at my digital marketing agency on 23rd September 2019 in the Corporate and Lifestyle section, which meant that unlike some of my colleagues, I would have a wide range ofContinue reading “One Year of #AgencyLife”
Hannah Lymn: Paid Social Specialist 