As someone working in an agency and social media, I try my best, outside of doing client work to keep my finger on the pulse of all things social, especially paid social media. Anything I have written can be found here and if you’d like to speak to me directly, let’s connect over on LinkedIn!
Why Facebook Ads Are Getting More Expensive – and what to do about it.
If your Meta campaigns feel more expensive lately, you’re not imagining it. Across the board, brands are seeing the costs associated with getting in front of their audiences creep up, sometimes gradually, sometimes all at once and for many, it’s happening without any major changes to budget or strategy. The instinct is usually to panic,…
ChatGPT – are bots taking over?
Chatbots are becoming increasingly popular as businesses seek to streamline their customer support and sales processes, how can marketers utilise it?
Creating your Facebook Product Catalogue
I’ve put together a good starting point for anyone looking at jazzing up their paid social strategy with the use of their catalogue.
Meta Performance 5: Best Practices for Facebook Ads 2023
Get to know Meta Performance 5: Everything you need to know if to run successful Facebook Ad campaigns in 2023.
Ramsdens Case Study
Successfully launching a huge new channel for a well established high street retailer. Background Ramsdens opened their first physical branch in 1987 in Stockton-on-Tees, with stores now on high streets through the UK; offering a range of services. Ramsdens have been with Be Found Be Chosen since December 2020, for Paid Search.From April 2022, they…
Hannah Lymn: Paid Social Specialist 