Happy New Year! Whilst 2020 is finally over, we’re taking the time to look back at Google Search Trends for 2020 to see how changes relating to COVID-19 affected top search results and if any searches can be expected to continue in the next 12 months. 2020 saw some very significant events, outside of theContinue reading “Google Search Trends 2020”
Category Archives: Social Media
Social Media Predictions for 2021
Social media is such an integral part of our lives and what started as a way of staying in touch with friends and family, has now become a hub for brands and businesses to connect with their target audience. Check out my social media predictions for 2021. Video content will continue to dominate timelines. VideoContinue reading “Social Media Predictions for 2021“
Ads are coming to LinkedIn Stories.
Marketers won’t be surprised to hear that LinkedIn announced last week that they are launching initial tests of ads on LinkedIn Stories, after rolling out Stories to all users in September. This will enable marketers to utilise the platform’s ad targeting tools to reach a wider audience; including the capability to retarget with additional contentContinue reading “Ads are coming to LinkedIn Stories.”
Google December 2020 Core Update.
On Thursday of last week, Google announced on Twitter that the platform would be releasing a broad core algorithm update named the ‘December 2020 Core Update’. Google usually releases a few algorithm updates over the year that can shake up the search engine results pages and can see websites rise or fall on the rankings.Continue reading “Google December 2020 Core Update.”
Social Media Content Fatigue
Like many things this year, Black Friday has been a little bit different and companies have taken a more digital approach to how they have shared their offers, with much of the UK either under lockdown or slightly reduced measures. It has been near-impossible to move through social media channels without seeing quite a lotContinue reading “Social Media Content Fatigue”
Twitter Fleets Update
This week we welcomed another social media update to our timelines, Twitter has rolled out their take on disappearing ‘stories’. Twitter Fleets allow users to share photos, text and repost tweets in posts that vanish in 24 hours. The Fleets update has come as almost every other popular social platform has introduced temporary content optionsContinue reading “Twitter Fleets Update”
Navigating A New Insta-Update
The new Instagram update which includes Reel and Shop tabs on the homepage, seems to have the world divided. If Twitter is anything to go off, social media users are not enjoying Instagram’s latest update, they’re saying it’s harder to navigate and would much prefer Instagram to concentrate efforts on the ever-controversial timeline algorithm. ThisContinue reading “Navigating A New Insta-Update”
One Year of #AgencyLife
According to LinkedIn (and my annual appraisal), this month I’m celebrating one year of #AgencyLife! Go me! I started my role as an Account Manager at my digital marketing agency on 23rd September 2019 in the Corporate and Lifestyle section, which meant that unlike some of my colleagues, I would have a wide range ofContinue reading “One Year of #AgencyLife”
My (Very Average) Working From Home Routine
I’ve been a social media manager at a digital marketing agency for about 10 months and I’m loving it, it’s challenging of course, but what job isn’t?! My daily responsibilities include content scheduling, Facebook Advertising, writing industry-specific blogs and working with the wider team to implement social media marketing strategies. Before lockdown, working from home wasContinue reading “My (Very Average) Working From Home Routine”
Working From Home: A Review
I think I’m currently in week 17 of working from home and I’m not sure about anyone else but the days, weeks and months have all merged into one. Overall, I do think my working from home experience has been a good one, I’m lucky enough to be able to work almost unaffected in anyContinue reading “Working From Home: A Review”
Hannah Lymn: Social Media Specialist 