What Apple’s new iOS14 update and privacy policy means for Facebook advertising

In the past few years, if you wanted to target someone with a niche interest, you didn’t just do it based off what pages they like or engaged with, Facebook also used data collected by the Pixel or SDK to track websites and apps used outside of the social media platform. With Facebook tracking usersContinue reading “What Apple’s new iOS14 update and privacy policy means for Facebook advertising”

New Year, New Me?

So… it’s finally 2021, we’ve managed to see the back end of 2020 and I can imagine I speak for many people when I say THANK GOD! But let’s not forget that it’s not over, let’s continue to stay safe, vigilant and think of others. 2021 has rolled around and brought a new sense ofContinue reading “New Year, New Me?”

Google Search Trends 2020

Happy New Year! Whilst 2020 is finally over, we’re taking the time to look back at Google Search Trends for 2020 to see how changes relating to COVID-19 affected top search results and if any searches can be expected to continue in the next 12 months. 2020 saw some very significant events, outside of theContinue reading “Google Search Trends 2020”

Social Media Predictions for 2021

Social media is such an integral part of our lives and what started as a way of staying in touch with friends and family, has now become a hub for brands and businesses to connect with their target audience. Check out my social media predictions for 2021. Video content will continue to dominate timelines. VideoContinue reading Social Media Predictions for 2021

Ads are coming to LinkedIn Stories.

Marketers won’t be surprised to hear that LinkedIn announced last week that they are launching initial tests of ads on LinkedIn Stories, after rolling out Stories to all users in September. This will enable marketers to utilise the platform’s ad targeting tools to reach a wider audience; including the capability to retarget with additional contentContinue reading “Ads are coming to LinkedIn Stories.”

Google December 2020 Core Update.

On Thursday of last week, Google announced on Twitter that the platform would be releasing a broad core algorithm update named the ‘December 2020 Core Update’. Google usually releases a few algorithm updates over the year that can shake up the search engine results pages and can see websites rise or fall on the rankings.Continue reading “Google December 2020 Core Update.”

Social Media Content Fatigue

Like many things this year, Black Friday has been a little bit different and companies have taken a more digital approach to how they have shared their offers, with much of the UK either under lockdown or slightly reduced measures. It has been near-impossible to move through social media channels without seeing quite a lotContinue reading “Social Media Content Fatigue”

A General Life Update

So I have unintentionally taken a two-month break from HappilyHannah94, but a lot has happened in that time and I thought it might be nice to update you. So during my time off, which I don’t really have an excuse for, laziness really; I have hit a VERY important adulting milestone. I put an offerContinue reading “A General Life Update”

Twitter Fleets Update

This week we welcomed another social media update to our timelines, Twitter has rolled out their take on disappearing ‘stories’. Twitter Fleets allow users to share photos, text and repost tweets in posts that vanish in 24 hours.  The Fleets update has come as almost every other popular social platform has introduced temporary content optionsContinue reading “Twitter Fleets Update”

Navigating A New Insta-Update

The new Instagram update which includes Reel and Shop tabs on the homepage, seems to have the world divided. If Twitter is anything to go off, social media users are not enjoying Instagram’s latest update, they’re saying it’s harder to navigate and would much prefer Instagram to concentrate efforts on the ever-controversial timeline algorithm. ThisContinue reading “Navigating A New Insta-Update”