Like many things this year, Black Friday has been a little bit different and companies have taken a more digital approach to how they have shared their offers, with much of the UK either under lockdown or slightly reduced measures.
It has been near-impossible to move through social media channels without seeing quite a lot of the same types of sales-content; amplified only by the fact we’re all spending a lot more time in front of a screen or using our mobiles.
This is a great example of why social and digital content needs to be dynamic and engaging. Yes, it’s important that a social strategy aligns with commercial targets and delivers ROI, however it’s great to connect with your audience and learn what kinds of content they’re most engaged with; to create brand awareness and build trust.
Posting a good mix of sales, awareness posts and engagement posts will keep your audience interested in what you can contribute to their timeline.
Curtis Gabriel Account Managers and Digital Marketers are creative gurus, whose job it is to create stand-out content that resonates with your audiences and delivers valuable results. A strong social presence strengthens a quality social and digital strategy.
Hannah Lymn: Social Media Specialist 