Rejections can hurt, especially when you don’t know why they’re happening and luckily for us, Facebook can be very cryptic about their reasons for rejecting ads. 🙄
Why is Facebook rejecting my job ads?
Facebook has advertising policies in place to ensure that employers can’t discriminate against potential applicants. If you haven’t declared your campaign as a special ads category, your targeting is tight and your creative advertises a job vacancy; Facebook will scrape the set up, including the creative and this will trigger a rejection or ad error for discriminatory practices. Facebook explains this in more depth here.
How to avoid rejected Facebook ads for employment ads:
So you’ve been rejected (and nobody likes that), now it’s time to tweak your campaign and get it back into review!
At campaign level navigate to the Special Ads Category drop-down and select employment. That way you’re telling Facebook up front what your ads contain and then they’ll put measures in place that prevents you from going to detailed in your targeting later on at ad-set level. It can seem a bit annoying, but it’s a necessary evil when running vacancy campaigns.
Now, when you get to the ad-set level, you’ll notice that you are restricted on what can be selected, say goodbye to target demographics, interests and even job titles!
This might seem harsh, and not to mention frustrating from our side, but it does prevent discrimination at the top of funnel level by recruiters.
With all this in mind, creative and copy will be the key to attracting the types of prospects you’re after!
In summary, employment ads need to be declared and targeting wise; location + age range ✅, target demographics and gender ❌.
But if think you might need a bit more help? That’s no problem!
Please don’t hesitate to drop me a message on LinkedIn if you have any questions regarding Facebook Ads or Paid Social in general, I promise I don’t bite!
Hannah Lymn: Social Media Specialist 